The proof of the pudding.
Here’s a sampling of recent projects we’ve executed for clients big and small. What can we do for you?
- GRANT PROPOSAL | City of Guelph
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Our Food Future — When Infrastructure Canada issued the Smart Cities Challenge, the City of Guelph and County of Wellington developed a bold vision for a circular food economy. Our proposal-writing skills helped them take home $10 million in funding.
- FUNDRAISING APPEAL | The Foundation of Guelph General Hospital
One minute Ron was out raking leaves. The next, doctors were trying to save his life. — When former NHL linesman Ron Asseltine collapsed, Guelph General was there. We told his story in this website profile, and in a direct mail campaign that prompted response rates well above the industry average.
- CASE FOR SUPPORT | The Burlington Performing Arts Centre
It’s magic — In five short years, The Burlington Performing Arts Centre transformed the region’s cultural landscape and touched tens of thousands of lives. This document, developed in close collaboration with Lind Design, made the case for creating even more magic.
Fundraising, grants & stewardship
We’ve helped companies and cities secure major grants, created effective direct mail appeals, developed compelling cases for support and written dozens of donor stewardship pieces.
- RESEARCH PROFILE | Canadian Foundation for Innovation
The aurora borealis barometer — A new imager at the University of Calgary will deepen the understanding of space weather. We explain how.
- BLOG POST | WWF-Canada
Shining light on a forgotten river — You can’t see much of Newman’s Brook. But trust us, the river is there: running underneath the roads, the housing developments and the suburban plazas of St John. We profile the eco-heroes working to restore it.
- NEWSLETTER ARTICLE | Huntington Society of Canada
3,685 Days with Frank — Every day for 10 years, Kumiko visited Frank. As Huntington disease slowly took its toll on him, Kumiko discovered that volunteering is just as much about receiving as giving.
Stories that stick
Great storytelling can serve your organization in many ways. We’ve explained research breakthroughs, celebrated volunteers, showcased collaborations and much more.
- BUSINESS WEBSITE | EnvisionSQ
EnvisionSQ — Each year, contaminated surfaces spread disease, while bad air quality kills seven million people around the world. Ingenious technology from Envision SQ can save lives by fighting germs and breaking down pollution.
- WEBSITE & PACKAGING COPY | Dick Duff's
Dick Duff’s — Launching a start-up means creating your brand from scratch. We worked closely with the founders of Dick Duff’s to help them articulate the story of their organic beef jerky and develop irresistable messaging.
Marketing copy that hits home
By taking time to understand your audience — who they are, what they believe and what drives them to action — we make your marketing copy as convincing as possible.
- RESEARCH REPORT | Heart and Stroke Foundation of Canada
A Fighting Chance: 2020 Spotlight on Women — When it comes to heart and brain health, women have been shortchanged. But new research advances are closing the gap, as we describe in this feature report.
- GOVERNMENT REPORT | Ontario Ministry of Agriculture, Food and Rural Affairs
Ontario’s Local Food Report — In this formal publication, we showcase how the Government of Ontario is championing local food and supporting local producers.
- ANNUAL REPORT | Rogers Group of Funds
Powerful Questions. Big Impact. — In 2020, the Rogers Group of Funds provided $26 million to Canadian film and television productions that revealed truths, challenged the status quo and opened viewers’ eyes to new possibilities. Our copy tells the story.
High-impact reports
We can take your report from conception to finalized copy. We’re experts at gathering and synthesizing information, creating structure and crafting catchy display copy — plus writing content that’s bang on.
- REPORT | Canadian Climate Institute
Canada’s Net Zero Future — How can Canada achieve net zero carbon? We copyedited and proofread this 132-page report laying out possible pathways. Our job included checking more than two dozen graphs and tables and seven pages of references, as well as making sure the text was clearly worded.
- TEXTBOOK | University of Toronto Press
Biology of Sex — This lively, 432-page textbook was designed to make the biological basis of sex accessible for students who aren’t majoring in science. We copyedited for grammar, spelling, punctuation and clarity of language.
- ADMISSIONS VIEWBOOK | University of Waterloo
Discover Your Story at Waterloo — Proofreading this 66-page document included checking layout consistency, ensuring adherence to the university’s style guide, correcting grammar, spelling and punctuation errors, and checking URLs.
Keen-eyed editing
From big-picture issues of structure and flow to grammar, punctuation and spelling, Cadmium Red makes your text clear and polished. Technical material? Bring it on!